Investment Advice

Return on investment, or ROI, is a popular term in the business world, and now is much more broadly applied.  We take some resource, most often money, and put it into some enterprise with the hope that at some future date we will have MORE than our initial investment.  The "rate of return" is a measure of the increase.

If we do think of it more broadly, we realize this is NOT an optional undertaking.  ROI impacts us all, whether in finance or not.  We invest our time and energy as well as our cash.  If we total up all our time and energy we have accounted for our entire lives, and indeed we do invest our lives in something.

A quick glance around tells us that Americans invest themselves in some interesting things:

• Jobs
• Hobbies
• Possessions
• Politics
• Gambling
• Sex
• Fame

That is to say, we put major amounts of our time, energy, our very lives into these investments.

But what is the ROI of these things?  And what is the true cost?  If we invest major portions of our lives in work the ROI may be a good retirement, a good bank account, a nice collection of stuff.

IF we invest in Hobbies, our ROI may be some pleasant memories, interesting friends, unusual stories.

But what if we invested in something eternal, with an eternal ROI, hmmm.   Eternal=infinite, an infinite ROI.

An Infinite ROI... sounds interesting...